Sony Alpha a7 III Mirrorless Digital Camera (Body Only)

Key features for Sony Alpha a7 III Mirrorless Digital Camera (Body Only)

• 24MP Full-Frame Exmor R BSI CMOS Sensor
• BIONZ X Image Processor & Front-End LSI
• 693-Point Hybrid AF System
• UHD 4K30p Video with HLG & S-Log3 Gammas
• 2.36m-Dot Tru-Finder OLED EVF
• 3.0″ 922k-Dot Tilting Touchscreen LCD
• 5-Axis SteadyShot INSIDE Stabilization
• ISO 204800 and 10 fps Shooting
• Built-In Wi-Fi and NFC, Dual SD Slots
• USB Type-C Port, Weather-Sealed Design

Distinguished by its updated sensor design, the Alpha a7 III Mirrorless Digital Camera from Sony is a well-rounded camera suitable for both photo and video applications in a variety of working situations. Refined for improved speed and low-light performance, the full-frame 24.2MP Exmor R BSI CMOS sensor and BIONZ X image processor pair to realize an impressive 10 fps continuous shooting rate and improved autofocus performance for faster, more reliable subject tracking along with wide frame coverage. This updated Fast Hybrid AF System employs a combination of 693 phase-detection points and 425 contrast-detection areas for quicker acquirement of focus in a variety of lighting conditions, and also maintains focus on subjects more effectively. In addition to speed and AF, the processing improvements also help to realize greater image clarity and reduced noise throughout the sensitivity range from ISO 100-51200, which can further be expanded to ISO 50-204800. Video recording capabilities have also been extended for enhanced quality when recording UHD 4K video with the full width of the full-frame sensor to minimize moiré and aliasing. Additionally, benefitting both stills and video operation, the a7 III utilizes a 5-axis SteadyShot INSIDE sensor-shift image stabilization, which is now effective to minimize the appearance of camera shake by up to 5 stops.

Sony Alpha a7 III has a Perfection for all. Everything you need.

Capture the peaks of more decisive moments with the α7 III from Sony, packing newly developed back-illuminated full-frame CMOS sensor and other advanced imaging innovations, high-speed response, ease of operation, and reliable durability that are ready for various shooting needs.

Sony Alpha a7 III has an Animal-eye AF feature now available with software update

A software upgrade is now available to support Sony’s new Real-time Eye AF for Animals. The feature works by automatically detecting and tracking the eyes of animals that you’re photographing, for beautiful pet portraits and wildlife shots.

Sony Alpha a7 III has Gain control of expressive freedom

With outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision, and flexibility to capture once-in-a-lifetime moments just as you like.

Sony Alpha a7 III has Rendering scenes in realistic detail

A newly developed back-illuminated image sensor and evolved image processing system fulfill various shooting needs with high-quality imaging capabilities that you would expect only of a full-frame camera.

Sony Alpha a7 III has a Newly developed sensor, evolved image processor

Sony Alpha a7 III has The latest technology achieves stunning processing speed
A new version of the 24.2-megapixel5 Exmor R™ CMOS sensor, now featuring a back-illuminated structure, is combined with the latest BIONZ X™ image processing engine and front-end LSI, and this combination achieves a data readout speed that is two times faster6 and data processing capability that is 1.8 times higher.

Sony Alpha a7 III has Reducing noise in high-resolution images

Sony Alpha a7 III has Up to 1.5-stop improvement in image quality
Standard ISO range is extended to ISO 100-51200 (expandable to ISO 50-204800 for stills), while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. With highly effective performance in mid-to-high sensitivity ranges, you can shoot at high ISO with no concerns about noise or image deterioration.

Sony Alpha a7 III has Subtle gradation from shadow to highlight

Sony Alpha a7 III has Dynamic range of up to approx. 15 stops
Approx. 15-stop dynamic range8 at low-sensitivity settings is achieved, thanks to a revamped CMOS sensor and image processor that provide for smooth gradation from shadow to highlight. This gives you greater freedom of creative imaging.

Sony Alpha a7 III has Faithful colour reproduction

Sony Alpha a7 III has More accurate colour reproduction straight out of the camera
Colour reproduction performance is dramatically enhanced, giving subjects that you capture more natural colour that is faithful to how the colours look in real life. Skin tones in portraits, blue skies in landscapes, and vivid hues in still life images look very realistic as a result.

Sony Alpha a7 III has a Steadier shots with 5-axis stabilization

The latest high-precision stabilization uses stabilization unit and gyro sensors and algorithms to achieve a 5.0-step9 shutter speed advantage in a system that compensates five types of camera shake with a wide range of lenses and delivers excellent performance.

Sony Alpha a7 III has a 14-bit RAW output for rich gradations

For smoother, more natural gradation, the latest BIONZ X image processor and front-end LSI process image signals in 16-bit form. This processor also allows 14-bit RAW data output, even when in silent or continuous shooting mode.

4D FOCUS—AF performance evolves

AF performance is improved using the same AF advancements as in the α9 and applying it optimally. Once the α7 III captures such unpredictably moving subjects as dancers, boxers, and wild animals in action, it won’t easily let them go.

Sony Alpha a7 III has 4D FOCUS: Stunning wide coverage

693. Remarkable number of phase-detection AF points
This camera features 693 phase-detection AF points covering approx. 93% of image area, plus 425 densely positioned contrast-detection AF points to improve focus.

Sony Alpha a7 III has Reliable AF down to EV-315 brightness

Advanced AF algorithms contribute to high AF precision down to light levels as low as EV-315, for more reliable autofocus in dark scenes.

Sony Alpha a7 III has Eye AF revolutionizes portraiture

With the α7 III, Eye AF can now be used with AF-C mode, for fast, effective eye detection/tracking performance when shooting stills. The easy maintenance of optimum focus on moving subjects can totally transform your portraiture.

Sony Alpha a7 III has Focus control via touch screen

The α7 III has Touch Focus function, and a Touch Pad function for you to fingertip-drag the focus frame intuitively while using the viewfinder.

Sony Alpha a7 III has AF in Focus Magnifier

Use autofocus for stills while the focus area is magnified in the viewfinder/monitor, and magnify the view after autofocusing. This is ideal for focusing on a small area and other precision-focus photography.

Sony Alpha a7 III has Fast continuous shooting captures the height of a moment

The α7 III can shoot in a continuous burst at up to 10fps with AF/AE tracking and up to 8fps burst shooting when shooting with live-view mode. The camera also supports silent shooting at up to 10fps with AF/AE tracking at maximum resolution.

Sony Alpha a7 III has Confidence-boosting continuous shooting

Capture an instant action with continuous shooting of up to 10fps—or 8fps for live-view shooting—with AF/AE tracking. Up to approximately 177 JPEG (standard) images, 89 compressed RAW images, or 40 uncompressed RAW images can be captured in one continuous burst.

Sony Alpha a7 III Shoot continuously in absolute silence

This camera allows silent shooting at up to 10fps with AF/AE tracking. Silence is critical for various scenes, when even slight noise can mean missing a chance at an ideal shot.

Sony Alpha a7 III has an Anti-flicker shooting

When artificial lighting flicker is detected, the shutter is timed to minimize possible exposure and colour inconsistency in images shot at high shutter speeds, as well as between continuous shots.

Sony Alpha a7 III has Better operation during continuous shooting

Groups of shots taken in continuous mode can be reviewed, deleted, or protected quickly. You can access a menu screen and change settings, as well as operate image playback during data writing.

Sony Alpha a7 III has a High-resolution 4K HDR

As well as new capability of recording stunning 4K movies through 2.4-times higher oversampling, the camera features a new HLG (Hybrid Log-Gamma) picture profile, supporting instant HDR workflow.

Sony Alpha a7 III has Image resolution uncompromised

Sony Alpha a7 III has Full-pixel readout without binning for high-resolution 4K movies
Full-pixel readout without binning in 35-mm full-frame mode makes it possible to condense approx. 2.4 times the data required for 4K movies (QFHD: 3840 x 2160), minimizing moiré and jaggies. Full-frame or Super 35-mm mode can be selected as needed. Furthermore, 4K recording employs XAVC S format at bitrates as high as 100 Mbps.

Sony Alpha a7 III has a HLG (Hybrid Log-Gamma) for instant HDR workflow

A new HLG picture profile supports instantaneous HDR workflow. Movies recorded in HLG picture mode will appear true-to-life with minimized black-crush or blown highlights that can deteriorate gradation and details, without colour grading.

Sony Alpha a7 III Supports S-Log3 and Slow and Quick Motion

S-Log3 improves gradation from shadows to mid-tones and widens the dynamic range up to 14 stops. Also, select a frame rate from 1 to 120/100 fps for up to 60x quick motion and 5x slow motion.